品牌策劃
龍?zhí)鞂W⒂跒榭蛻魟?chuàng)造和管理品牌,提供從品牌資產(chǎn)研究、市場洞察、品牌機(jī)會(huì)分析、品牌戰(zhàn)略、品牌組合規(guī)劃、命名和語詞創(chuàng)作、設(shè)計(jì)(包括品牌識(shí)別設(shè)計(jì)、環(huán)境空間導(dǎo)視設(shè)計(jì)、包裝設(shè)計(jì)、網(wǎng)絡(luò)設(shè)計(jì))到內(nèi)部品牌導(dǎo)入、品牌管理制度建設(shè)的綜合性服務(wù),以提升客戶在海內(nèi)外的品牌影響力。品牌源于專業(yè),我們擁有從策略到設(shè)計(jì)、再到制作落地的完整產(chǎn)業(yè)鏈,我們的核心服務(wù)是通過科學(xué)有效的、國際化的設(shè)計(jì)和品牌管理之道,幫助客戶構(gòu)建卓越的品牌體系,協(xié)助更多的中國企業(yè)塑造國際化的品牌形象。我們信仰專業(yè)的力量,用優(yōu)秀的設(shè)計(jì)幫助客戶降低企業(yè)運(yùn)營成本,創(chuàng)造超越競爭對(duì)手的品牌競爭力,以深度拓展設(shè)計(jì)的商業(yè)價(jià)值,用品牌的力量使客戶實(shí)現(xiàn)商業(yè)目標(biāo),用品牌的力量驅(qū)動(dòng)企業(yè)的持續(xù)發(fā)展。
Longtian focuses on creating and managing brands for customers, and provides comprehensive services from brand equity research, market insight, brand opportunity analysis, brand strategy, brand portfolio planning, naming and word creation, design (including brand identification design, environmental space guidance design, packaging design and network design) to internal brand introduction and brand management system construction, so as to enhance customers' brand influence at home and abroad
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